Dusting down Miele’s data, we discovered 120,000 vacuum-cleaner owners who didn’t buy branded accessories online.
We orchestrated a tactical email campaign, thinking creatively about data selection and strategy alongside the visual style and messaging. The campaign was staggered for guaranteed order fulfilment, then split-tested to ensure every batch performed better than the last.
In the words of Miele, amazement and delight! Opens, clicks and ROI had impressive averages of 18.9%, 5.1% and 6.7 respectively. Tidy indeed.
Snowball One helped us to identify a hidden treasure of customer information and then turned this into simple yet powerful communications that generated a great customer experience and fantastic ROI.